[ AUDIENCE TARGETING ]
Reach the households that buy.
Age and gender are guesses. We build audiences from what people do.
BOOK A 15-MINUTE CALL
(WHAT’S INSIDE)
YOUR DATA
Site visitors and customer lists
SHOPPING
Retail and Amazon purchase data
BEHAVIOR
Interests, context and social signals
TV VIEWING
What the household watches
BOOK A 15-MINUTE CALL →
[ IDENTITY, DATA AND VERIFICATION PARTNERS ]
200+ data and technology partnerships. All trademarks belong to their owners.
[ WHY IT MATTERS ]
Three things targeting changes.
REACH
Audience first. The data finds your viewer whatever they watch.
MESSAGE
Different buyers see different creative, based on where they are in the purchase.
WASTE
Budget goes to households that fit your buyer, capped per household.
Targeting rank: IAB Digital Video Ad Spend and Strategy report, 2026.
[ CUSTOM-LAYERED TARGETING ]
Thirteen ways to build the audience.
Mix them. We refine in flight.
YOUR DATA
3
WEBSITE RETARGETING
FIRST-PARTY AND CRM
LOOK-ALIKE MODELING
BEHAVIOR
5
THIRD-PARTY DATA
SMART CONTEXTUAL
SOCIAL SIGNALS
APP INSTALLS
CUSTOM PERSONAS
SHOPPING
3
RETAIL SHOPPER DATA
AMAZON SHOPPER DATA
LOCATION AND CONQUESTING
TV VIEWING
2
LINEAR TV EXTENSION
ACR VIEWING DATA
[ SEE THREE OF THEM ]
How the audience gets built.
LOOK-ALIKE MODELING
Start with your customers.
A model finds who else looks like them.
01
Your customers
02
Matching households
03
Every screen
RETAIL SHOPPER DATA
Reach people by what they buy.
Retail data covering 98% of U.S. shoppers.
Retail media data sources on our buying platform. Trademarks belong to their owners.
AMAZON SHOPPER DATA
On Amazon, or off it.
Prime Video, Fire TV and Twitch, or Amazon data on other publishers.
ON AMAZON
Prime Video · Fire TV · Twitch · Amazon Music
OFF AMAZON
Amazon shopper data on the rest of your streaming buy
Bring your customer file. We’ll show you the reach.
One call, then the audience and match rate in writing.
BOOK A 15-MINUTE CALL