#Case Study
5 min.
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The challenge
A well-established franchise auto dealership in the southwest US wanted to grow sales without letting acquisition costs grow with it. The mandate was clear: more phone calls and form fills, more vehicle pages viewed, and a lower cost per lead, reached by buying smarter rather than spending more.
The approach
We structured media the way inventory actually sells, with dedicated sedan, truck and crossover campaigns instead of one blended budget. Truck campaigns layered in business-owner targeting, and incentive offers ran against high-propensity local audiences. Every dollar bought engagement, not just exposure, across display, online video, CTV and OTT, streaming audio, native and retargeting.
The results
Over a documented 24-month engagement, every acquisition cost moved down while lead volume more than doubled. Monthly leads rose 2.4x, from 500 to 1,200. Cost per lead fell 43%, from $124.35 to $71.27. Cost per website user dropped 59% and cost per session dropped 62%.
Why it works
More than half of auto buyers research for 90 or more days before converting. A dealership that only buys bottom-funnel clicks is invisible for most of that journey. Full-funnel programmatic keeps the brand present the whole way, pays for engagement rather than impressions, and attributes every lead back to the campaign that earned it.
Results from a documented 24-month programmatic engagement, presented as representative of the model Judi Media runs for automotive groups.
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FAQ
Frequently asked questions
What does Judi Media actually do?
We run two things as one system: influencer marketing and paid media. We source and manage the right creators, then amplify the content that performs with paid media across Meta, TikTok, Google and YouTube.
Do you run influencer marketing and paid media together?
Yes, and that is the point. Creators build trust and original content, paid media gets that content in front of more of the right people, and we hold both to the same revenue goals.
Which brands do you work best with?
Direct-to-consumer brands that want creator-led growth, and local or multi-location service businesses that want paid media built around real demand. If attention can turn into customers for you, we can help.
How do you measure results?
We tie every creator post and every ad dollar back to real outcomes, not vanity metrics. You get clear reporting that shows what is working and where the next dollar should go.
How involved do we need to be?
As little or as much as you want. We handle creator sourcing, content, media buying, optimization and reporting, so you can stay focused on the brand while we run the growth engine.
How do you keep our content on trend?
We track emerging formats and cultural moments before they peak, then move fast, so your brand shows up while attention is still cheap and the trend still has room to run.