#Case Study
4 min.
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The challenge
A national timeshare exit company needed qualified leads from owners actively looking to get out of their contracts, with a target cost per lead of $100. The audience is specific and high-intent, so precision mattered more than raw volume.
The approach
We targeted users showing behavioral signals of timeshare ownership and exit intent, placed ads on competitor sites offering similar services, and ran a nationwide campaign with real-time optimization that accounted for seasonality. Proprietary attribution gave us live visibility into what was working.
The results
Cost per lead fell every month. It started at $204 in month one, dropped to $60 by month three, and reached $26 by month six, an 87% reduction that beat the original $100 goal with room to spare. The campaign averaged $42.59 per lead, with a $0.58 cost per click and a $2.07 effective CPM.
Just as important, 94.2% of leads were brand-new users with no prior engagement, so the program was filling the funnel rather than reshuffling existing demand.
Results from a documented six-month programmatic engagement, presented as representative of the model Judi Media runs for lead-driven businesses.
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FAQ
Frequently asked questions
What does Judi Media actually do?
We run two things as one system: influencer marketing and paid media. We source and manage the right creators, then amplify the content that performs with paid media across Meta, TikTok, Google and YouTube.
Do you run influencer marketing and paid media together?
Yes, and that is the point. Creators build trust and original content, paid media gets that content in front of more of the right people, and we hold both to the same revenue goals.
Which brands do you work best with?
Direct-to-consumer brands that want creator-led growth, and local or multi-location service businesses that want paid media built around real demand. If attention can turn into customers for you, we can help.
How do you measure results?
We tie every creator post and every ad dollar back to real outcomes, not vanity metrics. You get clear reporting that shows what is working and where the next dollar should go.
How involved do we need to be?
As little or as much as you want. We handle creator sourcing, content, media buying, optimization and reporting, so you can stay focused on the brand while we run the growth engine.
How do you keep our content on trend?
We track emerging formats and cultural moments before they peak, then move fast, so your brand shows up while attention is still cheap and the trend still has room to run.