#Case Study

Cutting local service costs while owning the conversions

Cutting local service costs while owning the conversions

5 min.

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Local home services

The challenge

A full-service agency wanted to deliver better results for local clients across HVAC, appliances, restaurants, healthcare and dental, while spending less. As one creative director put it, the goal was to spend half of a $10,000 monthly budget and still get the exposure the business needed.

The approach

We ran a media-agnostic programmatic strategy rather than locking budget into specific buys, paired with a personalized dashboard and a path-to-conversion report that showed exactly how leads were nurtured over time.

The results

For an appliance retailer, cost per click dropped 28% and conversions completed within seven days rose 103%. For a restaurant, cost per click fell 49.7% while programmatic drove more than 60% of monthly conversions. For a dental practice, programmatic was the first touch for 93.4% of new visitors and drove more than 64% of monthly conversions.

Results from documented programmatic engagements, presented as representative of the model Judi Media runs for local and multi-location businesses.

Your Brand Deserves More Attention

Influencer marketing and paid media, run as one system and built to drive measurable growth.

We design content systems built to scale and built to win.

FAQ

Frequently asked questions

What does Judi Media actually do?

We run two things as one system: influencer marketing and paid media. We source and manage the right creators, then amplify the content that performs with paid media across Meta, TikTok, Google and YouTube.

Do you run influencer marketing and paid media together?

Yes, and that is the point. Creators build trust and original content, paid media gets that content in front of more of the right people, and we hold both to the same revenue goals.

Which brands do you work best with?

Direct-to-consumer brands that want creator-led growth, and local or multi-location service businesses that want paid media built around real demand. If attention can turn into customers for you, we can help.

How do you measure results?

We tie every creator post and every ad dollar back to real outcomes, not vanity metrics. You get clear reporting that shows what is working and where the next dollar should go.

How involved do we need to be?

As little or as much as you want. We handle creator sourcing, content, media buying, optimization and reporting, so you can stay focused on the brand while we run the growth engine.

How do you keep our content on trend?

We track emerging formats and cultural moments before they peak, then move fast, so your brand shows up while attention is still cheap and the trend still has room to run.