#Case Study
4 min.
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The challenge
An Arizona-based adventure tour operator wanted more online traffic and more trip bookings without raising ad spend. The agency representing them also needed clean ROAS and awareness numbers to show the client.
The approach
We built programmatic targeting around who actually books these trips: demographics like age, household income and occupation; behaviors like adventure seekers, outdoor enthusiasts, ATV and UTV fans, national park visitors and campers; specific Arizona cities and DMAs; and event-based moments like spring training and local attractions. We also monitored competitor and travel sites, from hotels to RV parks.
The results
Within the first four weeks, impressions and site traffic climbed. Across the first four months, return on ad spend reached 2,047%, incoming phone calls rose 175%, confirmed bookings grew 640%, and total revenue increased 446%, all without an increase in budget.
Results from a documented programmatic engagement, presented as representative of the model Judi Media runs for travel and experience brands.
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FAQ
Frequently asked questions
What does Judi Media actually do?
We run two things as one system: influencer marketing and paid media. We source and manage the right creators, then amplify the content that performs with paid media across Meta, TikTok, Google and YouTube.
Do you run influencer marketing and paid media together?
Yes, and that is the point. Creators build trust and original content, paid media gets that content in front of more of the right people, and we hold both to the same revenue goals.
Which brands do you work best with?
Direct-to-consumer brands that want creator-led growth, and local or multi-location service businesses that want paid media built around real demand. If attention can turn into customers for you, we can help.
How do you measure results?
We tie every creator post and every ad dollar back to real outcomes, not vanity metrics. You get clear reporting that shows what is working and where the next dollar should go.
How involved do we need to be?
As little or as much as you want. We handle creator sourcing, content, media buying, optimization and reporting, so you can stay focused on the brand while we run the growth engine.
How do you keep our content on trend?
We track emerging formats and cultural moments before they peak, then move fast, so your brand shows up while attention is still cheap and the trend still has room to run.