WE MADE VEXBOLTS AN INTERNET SENSATION

Around the end of December, Vexbolts tricked creators and all of social media into unfollowing him.

You might ask, "how in the world do you trick people into unfollowing you?"
We had Vexbolts call creators and collab with creators such as MrBeast just to make the trend more popular.

By the end of the week, everyone was saying, "Are you unfollowing vexbolts on New Year's?"

Then the fateful night came, and he lost around 4M followers.

Then it was time to start delivering the YouTube video - From Designers to Editors. We had to sum up this entire fascade into 1 video. We decided to go with a "newspaper" route as this was a significant event that had the most viewed TikTok live stream in history attached to it.

A lot went into making this the best it could be, and I always love seeing my team go above and beyond. Super Proud of everyone involved.