/WHY US

SOLO, NOT SMALL

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A Meta-certified operator tied to your outcomes.

I started editing content for creators when I was 13. By 15, I was running their influencer partnerships and collabing with brands on the ad creative we'd whitelist back through the creators' accounts. That was my first real exposure to performance marketing, and it's been the through-line ever since.

Judi Sakpo

ABOUT

Today I partner with Fortune 500 brands on user acquisition and growth. The work usually starts as a paid-media problem and ends as a creative-strategy problem, because that's almost always where the lift is hiding. I bring the creator-economy fluency, the paid-media chops, and the willingness to ship tests fast and read the data without ego.

I'm always hunting for new strategies and smart partners. If you're running a brand or a growth team and want to talk about how to compound results without burning the brand or the budget, hit me up.

Judi Sakpo
Founder & CEO
META CERTIFIED

Two certifications. One operator.

Meta runs two separate professional certifications. Most paid social specialists pursue one. We pass both because performance is one continuous loop: bidding signals tell us which creative concepts to scale, and creative DNA tells us which audiences to retarget.

01

Media Buying Professional

The bidding side of Meta. CAPI server-side tracking, attribution window selection, audience architecture, lookalike modeling, and the spend-allocation logic that decides where every dollar lands across Meta's auction stack.

02

Creative Strategy Professional

The asset side of Meta. Hook frameworks, creative-testing matrices, ad-concept development, and the iteration cadence that pulls CPA down without burning audiences out.

Platforms I run on every week
Google Ads
Meta
Instagram
TikTok
LinkedIn
YouTube
Snapchat
Hulu
Roku
Shopify
Klaviyo
HubSpot
Attention is a currency. Spend it wisely.
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