19.
CPG Coffee Brand, Lapsed Buyers
A coffee brand used its own customer file to win back buyers who had lapsed for 70 days to three years, with connected TV, display and online video: about 4x ROAS and $38K in online revenue in eight weeks. Platform-reported.
4
x
return on ad spend
$
38
K
online revenue
8
week flight
The challenge
A coffee brand with strong retail sales wanted its lapsed online buyers back, and wanted to know whether TV could do it at a profit.
What we ran
Connected TV, display and online video for eight weeks, aimed at two groups from the brand's own customer file: buyers lapsed for 70 days and buyers lapsed for up to three years.
What it returned
$38K in online revenue at close to 4x return on ad spend.
Campaign delivered on the Judi Media buying platform. Results are platform-reported and anonymized. Past results do not guarantee future performance.
