07.
Multi-Location Fast Food, Philadelphia
Six months and about $90K across CTV, streaming audio, online video and display with cross-device retargeting, measured by foot traffic: 267,108 store visits and an estimated $3.2M in-store.
267,108
store visits
$
3.2
M
estimated in-store revenue
138
locations tracked
The challenge
A multi-location fast food operator in the Philadelphia DMA wanted more in-store visits and a way to count them across 138 locations.
What we ran
Connected TV with streaming audio, online video and display, retargeting the exposed household across its devices. Audiences: families with young children, recent coffee-shop visitors and candy buyers.
How we measured it
Foot-traffic attribution across all 138 locations, counting store visits from ad-exposed households.
The results
267,108 in-store visits and an estimated $3.2M in revenue over six months on roughly $90K of media.
