18.
Financial SaaS, Demand Generation
A financial software brand reached CFOs and accounting leads across display, CTV and online video in bursts around the finance calendar: 1,305 web conversions and 15 booked demos in three months (2022). Platform-reported.
98.3
%
CTV completion rate
1,305
web conversions
15
booked demos
The challenge
A B2B financial software company needed demo requests from finance decision-makers, who are hard to reach and busy at month-end.
What we ran
A three-month full-funnel flight at the end of 2022, mostly display with connected TV and online video, aimed at CFOs and accountants and run in bursts around finance workloads. A demo-request pixel was added mid-flight.
What it returned
A 98.3% CTV completion rate, 1,305 web conversions and 15 booked demos. The client renewed for 2023.
Campaign delivered on the Judi Media buying platform. Results are platform-reported and anonymized. Past results do not guarantee future performance.
