01.
Franchise Auto Dealership
A 24-month full-funnel programmatic engagement that took a franchise dealership from 500 to 1,200 leads a month while cutting cost per lead 43%.
2.4
x
more monthly leads
43
%
lower cost per lead
1,200
+
leads a month
The challenge
A franchise auto dealership in the Southwest US was spending steadily on ads, but lead volume had flatlined around 500 leads a month and every new lead was getting more expensive.
What we ran
A full-funnel programmatic engagement across display, online video, CTV and streaming audio, bought on a pay-per-engagement model. Budget followed engaged shoppers instead of raw impressions, and creative was refreshed against what the data showed was working.
The results
Over 24 months, monthly leads grew from 500 to 1,200. Cost per lead fell from $124.35 to $71.27, a 43% drop, while effective CPMs held at $2 to $3 against a $5 to $15 industry standard.
