06.
Hospital Foundation, Seattle
$154K over nine weeks, CTV-led with display, video, email and search, matched to donor records inside the foundation's CRM with no pixels. $14.1M in donations at a 9,135% return.
9,135
%
return on ad spend
$
14.1
M
in donations
20
%
more new donors year over year
The challenge
A cancer research foundation had to beat the prior year's $3.2M and 6,200% return while tripling media spend, without placing tracking pixels on patient-facing pages.
What we ran
A full-funnel plan led by connected TV, with display, online video, direct mail, email, paid social and search. First-party donor data and privacy-safe charitable-intent segments shaped the audience.
How we measured it
First-party CRM matchback. Exposures were matched to donor records inside the foundation's own system, so performance ran from screen to donation with patient privacy intact.
The results
$14.1M in donations on a $154K budget, a 9,135% return on ad spend, a 20% rise in new donors and a single largest gift of $1.25M.
