04.
Kitchen Remodeler, Chicago
A 90-day CTV flight across 40 to 50 Chicago zip codes, with display and video retargeting, produced $5.9M in revenue matched back to ad-exposed households through the CRM.
$
5.9
M
matched revenue
221
ad-exposed purchases
2,600
+
leads influenced
The challenge
A Midwest kitchen remodeler needed qualified homeowner traffic in specific Chicago zip codes and a way to prove which jobs came from the ads before expanding to Milwaukee.
What we ran
Connected TV as the lead channel, with display and online video retargeting behind it. The audience: homeowners in their home three years or more, household income above $100K, with kitchen remodel intent. Creative was swapped in the second month based on what was converting.
How we measured it
Pixels on the homepage and the contact page, then a CRM matchback that cross-referenced ad-exposed households against closed jobs.
The results
$5.9M in matched revenue, 221 ad-exposed purchases and more than 2,600 leads influenced in the pipeline, all inside 90 days.
