02.
Lead Cost Collapse in Six Months
Behavioral targeting and real-time optimization cut a lead-driven company's cost per lead from $204 to $26 in six months while volume more than doubled.
$
204
cost per lead before
$
26
cost per lead after
6
months to get there
The challenge
A lead-driven company was paying $204 for every new lead. Volume was inconsistent, and spend could not scale at that unit cost.
What we ran
Behavioral targeting rebuilt the audience around in-market signals instead of broad demographics, and real-time optimization moved budget daily toward the segments and creative producing qualified leads.
The results
Cost per lead dropped from $204 to $26 in six months while total lead volume more than doubled, with 94% of leads being net-new contacts.
