09.
National Frozen Food Brand
Two seasonal waves of CTV, OTT, online video and display against retail purchase data to win back lapsed shoppers. 6.4x ROAS, 1.18M store visits and $1.2M in tracked sales.
6.4
x
return on ad spend
1.18
M
store visits
25
%
of purchases from lapsed shoppers
The challenge
A national frozen food brand needed household penetration back and incremental sales from shoppers who had drifted away.
What we ran
Connected TV and OTT with online video and display in two seasonal waves, February to May and August to November, targeted with retail purchase data from a major retailer and a syndicated panel.
How we measured it
Foot-traffic attribution, post-view site visits, panel-based purchase attribution and retailer sales, online and in store.
The results
$1.2M in estimated revenue at a 6.4x return, 1.18M store visits, 19,500 post-view site visits and an 8.5x return on the lapsed-shopper segment alone.
