10.
National Lawn Care Franchise
A four-week test of connected TV with display retargeting, matched directly to sales: $2.1M in revenue and a 3,000% return on investment.
$
2.1
M
revenue in four weeks
3,000
%
return on investment
4
weeks on air
The challenge
A national lawn-care franchise wanted a fast, clean read on whether CTV could drive bookings, not just awareness, before committing a season's budget.
What we ran
Connected TV for reach among lawn-care intenders, then display retargeting with direct calls to action for the households that had seen the spot.
How we measured it
Direct attribution matching ad exposure to sales conversions over the flight.
The results
$2.1M in revenue in four weeks and a 3,000% return on investment.
