14.
National Snack Nut Brand
Three months of connected TV, display and online video around a new spokesperson, measured to in-store purchases: 66,693 direct purchases and an estimated $6.3M in revenue at 5x ROAS. Platform-reported.
$
6.3
M
estimated revenue
66,693
direct purchases
5
x
return on ad spend
The challenge
A national snack brand launching a new spokesperson needed reach that would show up at the shelf, not just in impressions.
What we ran
Connected TV, display and online video for three months, nationwide, aimed at live sports watchers, college sports fans and healthy eaters, with in-store purchase attribution from retail data.
What it returned
66,693 direct purchases, an estimated $6.3M in revenue and 5x return on ad spend.
Campaign delivered on the Judi Media buying platform. Results are platform-reported and anonymized. Past results do not guarantee future performance.
