08.
National Supplement Retailer
CTV-first retargeting across video, display and audio, seeded with lapsed CRM buyers and competitor-store visitors. $3.4M tracked online and in store across 647 locations, plus a 3% awareness lift.
$
3.4
M
tracked revenue in three months
22,178
online orders
38,891
store visits
The challenge
A supplement retailer with 647 stores wanted lapsed customers back and new ones in, with the online and in-store results counted separately.
What we ran
Connected TV as the first touch, then retargeting across online video, display and audio. Audiences came from the CRM's lapsed buyers, in-market shopper data and visitors to competitor stores.
How we measured it
Online purchase and revenue pixels, foot-traffic attribution to store locations, search and social impact tracking and a brand lift study, all in one dashboard.
The results
$3.4M in estimated revenue in three months: 22,178 online orders at a $92 average order and 38,891 store visits, with a 3% lift in awareness and 508 extra conversions through search and social.
