20.
Premium Spirits Rebrand
A vodka brand moving from a college crowd to drinkers over 35 ran connected TV, online video and display for three months: 12.2% brand lift and 13,185 in-person visits. Platform-reported.
12.2
%
brand lift
13,185
in-person visits
3
month flight
The challenge
A vodka brand popular with college students launched a new bottle and new creative to reach an older audience, and needed proof the shift was working.
What we ran
Connected TV, online video and display for three months across the U.S., aimed at drinkers over 35 plus website retargeting, with a brand lift study against an unexposed control group.
What it returned
12.2% brand lift and 13,185 in-person visits.
Campaign delivered on the Judi Media buying platform. Results are platform-reported and anonymized. Past results do not guarantee future performance.
