05.
Regional Auto Dealer Group
Past model owners re-engaged across CTV, online video, streaming audio and display with cross-device retargeting. Exposures matched to verified vehicle sales: a 133% sales lift and 971% more dealership visits.
133
%
sales lift
971
%
more dealership visits
237
%
sales lift from CTV exposure
The challenge
A Southeast dealer group wanted showroom visits and vehicle sales from owners of older models, and proof that the media caused them rather than a report of impressions.
What we ran
Connected TV first, then online video, streaming audio and display following the same household across devices. Audiences were built from past-owner records and in-market signals.
How we measured it
Ad exposures were matched to verified vehicle purchases by model, location and timing using a national vehicle database, with no tags or pixels on the dealer sites.
The results
A 133% increase in vehicle sales, a 237% sales lift among CTV-exposed households, 971% more dealership visits and a 3,871% increase in qualified site traffic.
