11.
Regional Credit Union, New Branch
A new-branch launch in a rural market: connected TV for awareness, display retargeting for the visit. $2M in deposits and 49,704 site visits tracked back to the campaign.
$
2
M
in new deposits
49,704
website visits
1
new branch, rural market
The challenge
A regional credit union was opening a branch in a rural area and needed the community to know, then to walk in and deposit.
What we ran
Connected TV to build awareness in the branch's footprint, with display retargeting to bring exposed households back to the site and into the branch.
How we measured it
A homepage pixel for site visits, with deposits tracked by the credit union against the campaign window.
The results
$2M in deposits and 49,704 website visits.
