ICP

WHITELISTING

RIGHTS

Influencer marketing

We cast creators to your ideal customer, brief them hook-first, and license the content for paid and TV. You approve every creator.

RESULTS ACROSS THE SYSTEM

more monthly leads, documented

lower cost per lead in six months

0%+

return on ad spend, tour operator

See the wins

Selected work

Block Blast, SHEGLAM, Capitol Records, CSU Online and Open Lock.

Your creator's handle beats your brand's handle

Partnership ads run from the creator's handle beat the same content posted by the brand on click-through rate and cost per acquisition across $130M in Meta spend (Agentio). That is why whitelisting goes into the contract on day one.

Start a project

[ HOW THE PROGRAM RUNS ]

Six stages. You approve the roster at stage one.

01 Cast

We shortlist creators against your ideal customer profile, and you approve every name.

02 Brief

A hook-first brief: the call to action, the on-screen text, the benefit and the setup.

03 Negotiate

Rate, usage term, platforms and whitelisting are agreed in one 90-day agreement.

04 Amplify

The posts that perform run as Spark Ads and Partnership Ads from the creator’s handle.

05 Measure

A scorecard every two weeks: CPA, CTR, view-through, branded search and matchback.

06 Re-book

Creators who converted get longer terms. The rest rotate out.

[ CREATOR LICENSING ]

The post expires. The license keeps working.

A rented post buys a spike. A licensed program buys the file and the right to keep running it.

Own the rights

The usage term, the platform list and whitelisting are written into a 90-day agreement.

Run it everywhere

The same content runs as creator-handle ads, in your paid account, on product pages and as a CTV cut.

Keep the winners

Only 4 to 8% of creatives win (Motion, 2026). The right to keep running the winners is the economics.

Compound

The library and the roster grow with every flight, so next quarter does not start from zero.

[ WHAT IT MOVES ]

Licensed creator creative, by the numbers.

+70%

click-through rate

creator ads vs non-creator ads at equal CPM (TikTok)

-19%

cost per acquisition

when Partnership Ads join business-as-usual campaigns (Meta)

+157%

six-second view-through

Spark Ads vs standard In-Feed (TikTok A/B test)

72%

of ads beaten on credibility

Kantar 2025 meta-analysis of 101 creator assets

→

Re-framed to 16:9 with the handle, caption and counts kept. Cut to 13 or 27 seconds, end card added.

BOOK THE DISCOVERY CALL

[ CREATOR FAQS ]

Questions brands ask first.

Short answers here. The long ones happen on the discovery call.

How do you choose creators?

We shortlist creators whose audience matches your ideal customer profile, then check their past sponsored work and the quality of their engagement. You approve every name before we reach out.

Who owns the content?

You license it. The usage term, the platforms and the right to run it from the creator's handle are written into the agreement, so the content keeps working after the post expires.

What does whitelisting mean?

Whitelisting lets us run ads from the creator's own account inside your ad manager. Those ads carry the creator's name and face, which is why they beat the same clip posted by the brand.

How do you measure influencer results?

Every creator gets a tracked link and a code, and the paid ads report cost per acquisition, click-through and view-through inside your account. Sales are matched back to your CRM, so the count is your count.

How long before we see results?

The first flight is live within 30 days. The first scorecards arrive in the second month, and by day 90 you know which creators to re-book and which to rotate out.

Can creator content run on TV?

Yes. Winning posts are re-cut to 13 or 27 seconds with an end card, run on 200+ premium streaming apps, and then retarget the household on its other screens.