[ AUDIENCE TARGETING ]
Reach the household, not the demo.
Your audience is built from what people do: site visits, purchases, viewing, location. Then it’s matched to the living room and every other screen in the house.
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[ IDENTITY, DATA AND VERIFICATION PARTNERS ]
Audience targeting is complex.
Dozens of data providers, your own CRM to activate, privacy rules to keep. Most teams settle for age and zip code.
We make it simple.
200+ data and technology partnerships, layered by one operator into a single audience that balances precision and scale.
[ WHY IT MATTERS ]
Three things targeting changes.
Reach buyers anywhere
Audience-first, not content-first. The data finds your viewer whatever they watch.
Deliver the right message
Different buyers, different creative, by where they are in the purchase.
Cut the waste
Pay only for households that fit. No impressions on the wrong viewer.
[ CUSTOM-LAYERED TARGETING ]
Twelve ways to build the audience.
Mix them. Every audience is refined in flight based on what responds.
Website retargeting
Your site visitors, on their own TV. Our top-performing tactic.
First-party and CRM
Include, exclude, or win back known customers from your own file.
Third-party data
Privacy-compliant interest, behavior and intent segments beyond your own data.
Look-alike modeling
Households that behave like your best customers. Our second-best tactic.
Retail shopper data
Real purchase behavior from retail media, reaching 98% of US shoppers.
Location and conquesting
People who walked into your locations, or your competitors’.
Smart contextual
Households researching your category across the last 30 days.
Linear TV extension
Households exposed to your TV spots, reached again on streaming.
ACR viewing data
Targeting by what the household actually watches.
Social signals
Live social intent turned into high-intent CTV audiences.
App installs
Reach households by the apps they chose to download.
Judi Twin personas
Your customer rebuilt with AI, so the audience is tested before spend.
[ HOW IT WORKS ]
Three steps from audience to screen.
Programmatic CTV is bought per household, not per show.
Define the audience
Your data and ours become one priority audience, not a dozen line items.
Bid on the household
When a matched household starts a stream, we bid inside curated private marketplaces.
Serve, then measure
The ad plays in premium content. Exposure feeds retargeting and attribution.
[ CHOOSING THE DATA ]
Two sources, one plan.
[ YOURS ]
First-party data
Collected from people who already interacted with you
Insight into customers and leads who know you
Best for retargeting, cross-sell and win-back
[ OURS ]
Third-party data
Compiled from 200+ data partnerships
Insight into the market and new segments
Best for conquesting and finding new buyers
We pick the mix for your goal, then read the match rate before spend starts.
[ BEST PRACTICES ]
Four rules we plan by.
Set the goal first
New buyers or lapsed ones. Each needs different data, creative and metrics.
Go past demographics
Motivation beats age and gender. Target what people do and want.
Don’t over-narrow
Too broad wastes, too narrow starves. We find the sweet spot in flight.
Retarget across devices
One TV exposure, then the phone and laptop. Never one and done.
Bring your customer file. We’ll show you the reach.
A discovery call, then a plan with the audience, the match rate and the publisher mix.
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