[ INTERACTIVE CTV ]
What if the ad let them choose what happens next?
Viewers scan, click, locate or answer from the couch. We tell you which formats are buyable and which cost more reach than they return.
[ ON THIS PAGE ]
[ THE FORMAT ]
An ad the viewer can act on without leaving the couch.
Click, scroll or select with the remote or a phone: request information, answer a poll, find the nearest store.
The ad reports what people did with it: engagement, insight and a conversion path a passive spot cannot offer.
[ WHY INVEST ]
Five reasons interactive earns its place on a plan.
It is not only about immediate conversion, though it is good at that.
Cut through the clutter
Capture attention in a break where every other ad is asking to be watched passively.
Move faster down the funnel
Direct engagement shortens the path between seeing the ad and acting on it.
Gather real insight
Interactive elements return data you can use to build profiles and personalize later flights.
Build the connection
A viewer who participates forms a stronger association with the brand than one who waits it out.
Improve recall
A more memorable ad experience is remembered longer, which is the whole point of the buy.
[ FORMAT ONE ]
QR codes make a television commercial clickable.
The format most people picture when they hear interactive CTV, and the easiest one to add.
Clickable television
A code on screen turns a passive spot into something a viewer can act on straight away.
Engages the second screen
It reaches viewers across the devices they already have in their hands.
Transparent and measurable
Every scan is counted, so you get a number rather than an impression estimate.
Reaching for a phone mid-break takes a compelling spot, so the overlay draws the eye to the code.
[ FORMAT TWO ]
Dynamic overlays add relevance at the ad request.
They are not interactive on their own. Paired with a QR code they become the thing that earns the scan.
Countdown
A timer makes urgency visible. Viewers are 43% more likely to remember the start date (Sharethrough).
Weather
The ad adapts to local conditions. Useful information earns 53% more attention (Sharethrough).
Sports ticker
Scores and schedules, current as of the ad request, hold the viewer through the break.
Social CTV
The post becomes the ad, handle and counts in frame, built from creative you already ran.
[ FORMAT THREE ]
Clickable formats work with the remote. No phone required.
This removes the friction of switching devices and keeps the viewer on the big screen.
Store locator
Location data surfaces the nearest store on screen, and the viewer can scroll to others. Built for foot traffic.
Galleries and carousels
A rotating set of products, photos or clips the viewer explores at their own pace. Good for wide product lines.
Choose your own
Two or three storylines on a selection screen. The viewer picks; the first plays if nobody does.
Submit contact info
Opt in by remote with a clear prompt like send me a coupon. Immediate interest and first-party data in one step.
[ FORMAT FOUR ]
Gamification trades reach for attention.
Quizzes, surveys and small games hold a viewer longer than a spot can. They also narrow the inventory you can buy.
01
Surveys
You get the data as it comes in and they get a better offer.
02
Trivia and quizzes
Multiple choice built around a brand difference. Aimed at being memorable during the break rather than at conversion.
03
Games
A puzzle or a memory match played in the ad slot. The return is engagement and recall, not a click.
[ BEYOND THE AD UNIT ]
The other way to make television clickable is to follow the viewer.
Instead of relying on a scan, we retarget the households that saw the TV ad on the screens they use next.
Click a step. One audience, three stages, four channels.
[ WHAT WE WOULD ACTUALLY BUY ]
Not all of this is available at every budget.
We will tell you which of these is worth asking for on your plan and which one costs more reach than it returns.
Start here
A QR code and a dynamic overlay need no publisher build, so they fit almost any connected TV plan.
Ask when it fits
Remote-driven locators and carousels run on a short list of publishers and are bought direct.
Usually skip
Games and trivia narrow the inventory further than the interaction returns at most budgets.
If we cannot name the publisher, close date and export spec, we call it a demo, not something you can buy.
Tell us the action you want on screen.
One call, then the buyable formats with publishers named. Ask any other vendor for the same list.
START A PROJECT