[ CTV PAUSE ADS ]
Own the screen when they press pause.
A full-screen ad appears only when the viewer pauses their show, and stays until they press play. Every format can carry a QR code.
Until play
how long your ad stays on screen
[ WHY PAUSE ADS ]
Three reasons the pause works.
THE PAUSE
The ad appears when they stop the show and leaves the moment they press play. Yours is the only ad on the screen.
QR CODE
Every format can carry a QR code, so the viewer can act on their phone while the show waits.
RETARGETING
Pause ads run in the same buy as your CTV, so a viewer who saw one can see you again on their laptop and phone.
Conversion lift: cross-device retargeting against CTV alone, platform-reported.
[ FORMATS ]
Four formats. One creative file.
Pick the one that fits the message. All four can carry a QR code that takes the viewer from the TV to your site.
Static display
One clear image with your offer and a QR code. The simplest build.
Animated display
Subtle motion that catches the eye and keeps the moment calm.
Carousel display
Rotating frames for several products, destinations or offers.
Video with a branded frame
Your video plays inside a designed frame with your offer beside it.
Format examples shown as they run. Brands shown are not Judi Media clients.
[ HOW IT RUNS ]
Four steps from file to report.
Pause ads run inside your CTV buy, so they share its audience, frequency cap and reporting.
[ WHAT YOU NEED ]
Three things to start.
01
One image or video file
Quality assets between 1920 x 1080 and 4072 x 2696 pixels work best.
02
A page for the QR code
Where a scan should land. We tag it so scans show up in your report.
03
Your audience
The same targeting as the rest of your CTV plan: audience, device, location and content type.
[ BEFORE YOU ASK ]
The questions we hear first.
What is a pause ad?
An ad that appears when a viewer pauses their streaming show. It stays on screen until they press play again.
Where does it appear?
On the TV screen, across streaming devices and apps such as Roku, Fire TV and Apple TV. We confirm which publishers carry pause inventory before the plan is final.
How long does it stay up?
As long as the pause lasts. If the viewer steps away for ten seconds or two minutes, your ad holds the screen the whole time.
Can we choose who sees it?
Yes. Pause ads use the same targeting as the rest of your CTV plan: audience, device, location and content type.
What do we get in the report?
Impressions by content type, QR scans, and the site visits and sales we match back to the households that saw the ad.
Do pause ads replace our video spots?
They work best alongside them. The video spot tells the story, and the pause ad gives the viewer a way to act.
Put your brand on the pause screen.
One 15-minute call. You leave with the audience, the formats that fit and how we will measure them, hire us or not.
BOOK A 15-MINUTE CALL