PROGRAMMATIC DISPLAY

Open web reach that still respects ROAS.

You get audience-first programmatic across display, video, and CTV, filtered for fraud, viewability, and brand safety. Cheap reach turns into measurable intent, not junk impressions. Run on DV360, The Trade Desk, StackAdapt, or fully managed with Genius Monkey.

DSP Operation

DV360, The Trade Desk, StackAdapt, or Genius Monkey for fully-managed programmatic. We pick the platform for the use case, not the other way around. Genius Monkey adds white-label, no-contract reach across display, video, CTV, and audio with pre-bid MFA filtering baked in.

Inventory Strategy

Private marketplace deals on premium publishers, curated open exchange whitelists, and retargeting pools. Three layers of inventory, each with a different role in the funnel.

Brand Safety

Pre-bid filtering, sensitive-content blocks, viewability and IVT (invalid traffic) thresholds. We treat fraud and brand-unsafe inventory as a budget leak, because it is.

Measurement

View-through and click-through attribution, cross-device, post-click site behavior. Programmatic only earns its budget when it can prove the lift, and we report it both ways.

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Capabilities

How we run Programmatic Display

Audience-first programmatic on the DSPs that move pipeline. The five pillars Judi Media runs on every programmatic engagement.

DSP and exchange strategy+

DV360, The Trade Desk, and StackAdapt picked by inventory access and audience overlap. Genius Monkey added as our fully-managed option for accounts that want CTV, audio, native, and display in one optimization loop with view-through plus click-through attribution, Experian Consumer Sync identity, and DoubleVerify pre-bid brand safety. Open exchange plus PMP plus PG deals layered to balance scale, transparency, and CPMs.

Audience modeling+

First-party CRM seeds plus third-party data segments combined with site-visit retargeting. Lookalike modeling against best-customer cohorts. Suppression lists for current customers and lost-deal accounts.

Brand safety and viewability+

IAS or DoubleVerify pre-bid integrations. Allowlist and blocklist hygiene. Viewability floor set per channel. MFA-site exclusions to keep budget on real attention.

Cross-channel attribution+

View-through plus click-through windows defined per business model. Cross-device matching via DSP graphs. Multi-touch attribution layered into Looker Studio for spend allocation reviews.

Creative iteration+

HTML5 banners, native units, and video creative built and tested in parallel. Dynamic creative optimization against feed data on commerce and lead-gen accounts. Creative refreshed every six weeks to combat fatigue.

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