[ CONNECTED TV + OTT ]
Connected TV that proves what it moved.
Premium streaming inventory, bought against the audience that matters, and measured past the impression to qualified visits, leads, and sales.
[ WHERE THE ADS RUN ]
Premium screens. One audience.
One audience definition, activated across the streaming apps, devices and FAST channels it actually lives on.
A sample of the 200+ premium apps, publishers, and devices where campaigns run. All trademarks belong to their owners.
[ HOW CONNECTED TV ADVERTISING WORKS ]
Four steps from signal to sale.
CTV is programmatic video on the biggest screen in the house. The difference is in how it is planned, bought, and measured.
01
Define the audience
First-party, behavior, context, geography, and modeled signals become one priority audience, not a dozen line items.
02
Buy the screen
Premium CTV and OTT inventory through programmatic access, with private marketplace deals where premium supply earns its price.
03
Run the creative
15 and 30 second cuts built for the living room: hook, proof, and a CTA the whole room can read.
04
Measure the outcome
Exposure to outcome. Qualified visits, leads, sales, and ROAS, with incrementality when the budget warrants it.
[ TARGETING ]
Reach the household, not the demo.
Audiences are built from real behavior, layered until the waste is gone, and matched to the living room.
01
Website retargeting
Your site visitors, retargeted on the TV in their living room. Our top-performing tactic.
02
First-party + CRM audiences
Include customers, exclude them, win back lapsed buyers, or model from your CRM.
03
Look-alike modeling
Machine-built audiences that mirror your best customers, not your broadest demo.
04
Store visits + conquesting
Reach people who walked into your locations, or your competitors’ locations.
05
Smart contextual
Households engaging with category-relevant content across the last 30 days.
06
Social signal audiences
AI-built audiences from topic activity across the major social platforms.
07
App-install audiences
Reach households by the apps they have already chosen to download.
08
Retail shopper data
One access point to retail media data reaching 98% of US shoppers.
Layered from first, second, and third-party data across 200+ data and technology partnerships.
[ WHY JUDI MEDIA ]
CTV bought like performance media.
Most CTV is sold on reach. We buy it on outcomes, with the same allocation discipline as the rest of the plan.
01
200+ premium apps and publishers
Trusted, high-attention streaming environments, including the most premium supply on the market. Transparent delivery on every flight.
02
Audience intent plus context
Stronger signals find the right households. Premium context makes the message more valuable when it lands.
03
Live and seasonal moments
Planned around the moments that matter to your buyers, with flights that concentrate spend when attention peaks.
04
Creator to CTV pipeline
Licensed creator content re-cut for the living room. The creator program feeds the screen by design.
05
A full attribution suite
From brand lift to tracked revenue: delivery explains what ran, and outcome reporting explains what it changed.
06
Fully managed, end to end
Onboarding, strategy, activation, reporting, and continuous optimization, with monthly and quarterly reviews built in.
Suitability, viewability, and fraud validation are built into every buy.
[ CROSS-DEVICE RETARGETING ]
The ad follows the customer, not the other way around.
The average household now runs 17 connected devices. A CTV exposure triggers deterministic follow-ups on the household’s other screens, then everything rolls up to one measured outcome.
CTV EXPOSURE
→
DISPLAY
→
ONLINE VIDEO
→
MOBILE
→
STREAMING AUDIO
→
MEASURED OUTCOME
Engage. Re-engage. Measure. One household graph connects every step.
[ CTV AD FORMATS ]
Three formats. One master.
Everything starts from one 16:9 master. Publisher acceptance requirements vary, so final files pass inventory-specific QA.
In-stream
Pre-roll and mid-roll video inside streaming content. 15, 30, 45 or 60 seconds at 1920 x 1080.
Companion
A 300 x 250 unit served alongside the content where publishers support it. No interruption, one more chance to act.
Creator cut
Licensed creator content re-cut to 16:9 for the living room, so the creator program and the CTV plan share one asset library.
Also available where inventory supports it: pause ads, dynamic creative versioning, and vertical social video re-framed for TV.
[ MEASUREMENT ]
Follow the customer beyond the click.
Delivery explains what ran. Journey and outcome reporting explain what changed.
Exposure
Attention
Intent
Return
Outcome
[ AWARENESS ]
Prove the brand moved
■
Brand lift studies with exposed and control groups
■
After-ad influence on search and browsing behavior
■
Post-view website visits, tied to exposure
■
Search and social impact, attributed by UTM
[ CONVERSION ]
Prove the register rang
■
Online purchase and revenue tracking, to the dollar
■
Foot traffic attribution, verified by device location
■
First-party CRM matchback, one to one
■
Retail media sales and app-install tracking
24/7 live reporting. Explore a real example.
Campaigns run around the clock, so does the reporting. This is a live example dashboard populated with demo advertiser data. Click through the tabs for online conversions, foot traffic, and geography.
OPEN THE LIVE DASHBOARD
→
Live example with demo advertiser data. Clients get their own always-on view with every channel, including digital out-of-home, in one dashboard.
[ ONE PLAN ]
CTV works harder with the rest of the plan.
The audience is shared. The buying role and the creative message change by stage, from creating demand to capturing it.
CTV + OTT
Online video
Display
Digital audio
Podcasts
DOOH
Paid social
Search
Creators
IN-GAME
[ CREATIVE ]
Strong CTV creative lands in three beats.
The hook earns attention, the proof creates belief, and the CTA converts memory into action. Logo and URL stay visible across the entire spot.
0 to 3 seconds
Hook
Earn attention
3 to 12 seconds
Prove
Show value, reason and brand
12 to 15 seconds
CTA
Tell them what to do
[ RESOURCES ]
Everything your team needs to launch.
Ready to download and hand to your team today.
[ CTV FAQS ]
Questions buyers ask first.
What is the difference between connected TV and OTT?
Connected TV is the device: a smart TV, a streaming stick, or a console. OTT is the content delivered over the internet through streaming apps. We plan and buy both inside one audience plan.
Where do the ads run?
Inside premium streaming apps and FAST channels on smart TVs, streaming devices, and consoles. The environments above are illustrative; availability varies by inventory, market, and permissions.
What formats can we run?
In-stream pre-roll and mid-roll in 15 to 60 second cuts, companion units where publishers support them, and creator-led cutdowns built from licensed creator content.
How is it measured?
Delivery metrics such as reach, frequency, viewability, and completion, plus outcome metrics such as qualified visits, leads, sales, and ROAS. Holdout, geo, or pre and post tests measure incrementality when the budget warrants it.
What does it take to start?
A 90-day pilot: instrument, learn, concentrate, decide. Plan 10 to 15 business days for audience setup, creative QA, and launch. Media floors are set on the discovery call.
[ NEXT ACTION ]
Approve the 90-day CTV pilot.
We return the audience plan, channel allocation, measurement design, and creative QA checklist before launch.