[ INDUSTRIES · HEALTHCARE & NONPROFIT ]
New patients and donors, measured without patient data.
Streaming TV aimed at households choosing care, measured by brand lift and after-ad browsing. No tracking pixel and no patient records needed.
[ PROOF ] · HOSPITAL FOUNDATION, SEATTLE
[ WHAT YOU GET ]
What healthcare and nonprofit brands hire us for.
PRIVACY
No patient data in the plan
Segments are modeled by licensed providers, never built from patient records.
PROOF
Lift you can defend
Exposed and control households answer the same survey. The gap is the lift.
DONORS
Gifts matched to exposure
A hospital foundation matched $14.1M in donations and grew new donors 20% year over year.
[ HOW WE’D RUN IT ]
Four steps from audience to outcome.
Click a step. Each one names what it produces.
[ WHO WE REACH ]
In-market for care
Service lines (cardiac, ortho, PT)
PPO and HSA households
Health content readers
Donor look-alikes
Radius per location
[ HOW WE PROVE IT ]
Brand lift study
After-ad influence
Post-view site visits
Donor CRM matchback
Appointment requests
[ RESULTS ]
Campaigns in your category, with the math.
Anonymized under agreement. Click through for what ran and how it was measured.
[ BEFORE YOU ASK ]
The questions we hear first.
Does this touch HIPAA data?
No. Audiences are modeled by licensed data providers, and brand lift and after-ad influence need no pixel.
How big does a lift study need to be?
About 200 completed surveys per group for a significant read.
Can we see which service line moved?
Yes. Keywords and lift questions are set per service line before launch.
Get a privacy-safe plan for your service lines.
One 15-minute call. You leave with the audience, the channel mix and how it gets measured, hire us or not.
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