SCORING
FOUR ROUTES
VERSION REPORTING
Creative and UGC production
Concepts are scored before the shoot. There are four routes to a TV-ready cut, and only one of them needs a crew.
RESULTS ACROSS THE SYSTEM
more monthly leads, documented
lower cost per lead in six months
return on ad spend, tour operator
Your ad account burns creative faster than a shoot can replace it
Marketers ran 31% more campaigns year over year (Gartner, 2024). One quarterly shoot cannot keep a challenger brand in the auction.
Score the concept before you pay for the shoot
Every concept is scored against what your account has already paid for, and only the top scores get filmed.
The same clip runs in the feed and in the living room
Winning cuts are re-cut to 13 or 27 seconds with an end card, so they run on connected TV too.
[ HOW WE RUN IT ]
Four steps, on a cadence you can put in a calendar.
01 Brief and score
Concepts are written on direct-response frames and scored before production, once per batch.
02 Produce
The top scores get filmed vertical first, with usage cleared for organic and paid.
03 Test and read
Every cut runs against a control, and a scorecard lands in your Slack every two weeks.
04 Re-cut for TV
Winners are cut to 13 or 27 seconds with an end card and delivered to CTV spec.
[ WHAT YOU GET ]
Six things that land in your folder.
Scored concept sheet
The frame, the hook and the proof point for every concept, before each batch.
Vertical-first video and UGC
Cut for TikTok, Reels, Shorts and paid placements.
Direct-response scripts
Written on PAS, AIDA, BAB and HSO frames.
Usage terms, cleared
Organic and paid rights are negotiated before filming.
Creative scorecard
CPA, CTR and view-through for every asset, every two weeks.
CTV cutdowns
13 or 27 second cuts with an end card, plus pause ads where the inventory supports them.
[ CREATIVE FOR CONNECTED TV ]
Television creative has its own page.
Four routes to a TV-ready ad, creative-level reporting, and the interactive formats explained without the sales pitch.
[ CREATIVE FAQS ]
Questions brands ask first.
Short answers here. The long ones happen on the discovery call.
