[ JUDI TWIN, PROPRIETARY AI ]
Your customer, rebuilt before you spend.
Judi Twin uses your first-party data and 200+ third-party sources to recreate your target customer with AI. We test the audience, the message and the budget in minutes instead of weeks, so you reach the outcome faster.
SEE WHAT TWIN KNOWS ABOUT YOUR BUYER
[ BUILT ON OBSERVED BEHAVIOR ]
[ JUDI TWIN ]
Four answers before the first dollar.
Twin pulls the right evidence, so every recommendation is backed by something real.
CAMPAIGN INTELLIGENCE
Twin IQ
QUESTION IT ANSWERS
What has worked in my category?
120,000+ campaigns of category performance, so the plan starts from proof, not a blank page.
BUILT FROM BEHAVIOR
Twin Personas
QUESTION IT ANSWERS
Who is my buyer, and where do they spend time?
AI personas rebuilt from real behavior, so creative and messaging get tested before a dollar moves.
PSYCHOGRAPHICS
What moves them
QUESTION IT ANSWERS
Why do they buy, and what will move them?
Values, affinities and media habits from 13,000+ consumer attributes.
RESEARCH AND FORECASTING
The budget case
QUESTION IT ANSWERS
What can my budget really reach?
Category benchmarks, competitor spend and inventory forecasts for your market.
[ KNOW THE WHY BEFORE YOU PLAN ]
We come to the first call already knowing your market.
Competitive context, audience profile, category benchmarks and what your budget can realistically do.
[ TWIN IQ ]
A plan backed by 120,000+ campaigns that came before it.
Tell us what you’re planning. Twin IQ matches it against a decade of category performance, so every targeting, format and channel decision is grounded in what worked for advertisers like you.
[ HOW IT’S USED ]
Category benchmarks
Completion, CTR and ROAS norms for your category before you set a KPI.
Audience intelligence
Which segments drove results, by geography, device and time of day.
Flight and format guidance
Lengths and formats from campaigns like yours, not industry averages.
In-flight optimization
The same intelligence stays active while the campaign runs.
[ FORECASTING AND REACH ]
See exactly how far your budget goes.
Before the plan, we pull the inventory available for your audience in your market. You see the reach at your budget before anything launches.
SEE WHAT’S AVAILABLE IN MY MARKET
[ TWIN PERSONAS ]
Talk to your customer before the campaign goes live.
We rebuild your real customers as AI personas from how they behave across social, search, retail and streaming. Show them your CTV cut, your display ad or your landing page and get scored feedback in minutes.
Traditional research costs up to $50K and takes six to eight weeks. Twin takes minutes, at a fraction of the cost. Less testing, faster outcomes.
Creative testing
Resonance and visual-appeal scores before launch.
Focus groups
One persona per segment. See where the same creative lands differently.
Messaging validation
Run landing page copy past your personas first.
Media mix
Where your buyer spends time, so every channel has a behavioral reason.
[ PSYCHOGRAPHIC INTELLIGENCE ]
A clearer picture of what drives your audience to act.
Most campaigns target who someone is. Twin adds what they value, what they shop for, and what gets them to act, from 13,000+ consumer attributes.
Brand affinity
Which brands your buyers already trust, so the creative aligns with them.
Personal values
The motivations behind the behavior, deeper than demographics.
Media consumption
Which platforms and content types they engage with most.
Demographics
Age, income, education and household make-up of your real visitors.
[ RESEARCH REPOSITORY ]
Industry intelligence that makes every recommendation defensible.
A curated set of third-party benchmarks and category tools, so every recommendation we make, we can prove.
GWI
700 million consumers across 50+ markets. Behavior, category and competitor profiling.
eMarketer
Forecasts and benchmarks for trend context and budget justification.
Adbeat
What competitors run, where it runs, and how the media was bought.
IAB
Standards and research that keep every format recommendation current.
See what Twin knows about your industry.
Talk to the operator and we bring the intelligence with us: competitive context, audience profile and benchmarks for your market.
GET STARTED