[ INDUSTRIES · CPG, FOOD & BEVERAGE ]
Household penetration you can see at the shelf.
Reach buyers of your category and your competitors on streaming TV, then measure in-store purchases through retail data.
[ PROOF ] · NATIONAL FROZEN FOOD BRAND
[ WHAT YOU GET ]
What cpg, food and beverage brands hire us for.
SHELF
Sales at the register
A snack brand counted 66,693 direct purchases and an estimated $6.3M in revenue.
WIN-BACK
Lapsed shoppers, back
A frozen food brand earned 6.4x ROAS, with 25% of purchases from lapsed shoppers.
RETAIL DATA
Buyer-level targeting
In-market, lapsed and competitor-brand buyers from retail purchase data.
[ HOW WE’D RUN IT ]
Four steps from audience to outcome.
Click a step. Each one names what it produces.
[ WHO WE REACH ]
Category buyers
Competitor-brand buyers
Lapsed buyers
Healthy eaters and lifestyle personas
Live sports viewers
Retail shopper data
[ HOW WE PROVE IT ]
In-store sales at eligible retailers
Household penetration
Sales lift
Brand lift
ROAS
[ RESULTS ]
Campaigns in your category, with the math.
Anonymized under agreement. Click through for what ran and how it was measured.
[ BEFORE YOU ASK ]
The questions we hear first.
Can you measure sales if we sell through retailers?
Yes, purchases at eligible retailers are matched to exposed households.
Is live sports worth the premium?
Sometimes. We test it against the same audience on regular inventory before committing.
How long is a meaningful flight?
Two seasonal waves or a three-month flight gives a clean read.
Get a plan built on retail purchase data.
One 15-minute call. You leave with the audience, the channel mix and how it gets measured, hire us or not.
START A PROJECT