AUTOMOTIVE ADVERTISING

Inventory-driven media for dealers and service.

Auto dealers run two paid programs at once: inventory advertising for vehicle sales and service-bay advertising for repairs and maintenance. Different audiences, different bidding, different LTV models. We split the lanes and report each one against its own ROI target.

01

Inventory-Feed Google Ads

VIN-level dynamic search ads. Vehicle Listing Ads pulled from your inventory feed. Stock turns over fast, the bidding follows.

02

Geo-Targeted Meta

Radius-based prospecting around the dealership. Vehicle category retargeting (SUV shoppers see SUV inventory, not the entire lot).

03

Service-Bay Search Ads

Oil change, brake service, tire rotation, transmission keywords. Different campaign, different LP, different bidding logic from the inventory side.

04

Per-Store Landing Pages

Location-specific inventory feeds, location-specific service offers, location-specific phone numbers. Multi-location automotive groups need per-store accounting.

Automotive Strategy

How we run paid media for automotive

Inventory-feed Google Ads, geo-targeted Meta, and per-store landing pages for auto dealers, service centers, and multi-location automotive groups.

Inventory-feed Google Ads+
Vehicle-feed integrations into PMax and Search Ads. Per-vehicle ad-group structure for high-velocity SKUs. Make-model-trim-year keyword expansion driven by feed data, not manual buildouts.
Service-bay search and LSAs+
Oil change, brake service, tire, and collision repair as separate funnels. Local Service Ads for service-bay revenue. Service-bay calls tracked separately from sales calls.
Geo-targeted Meta retargeting+
VDP-visit retargeting with model-specific creative. Lookalike audiences from CRM buyer-lists. Trade-in offer creative tested against new-vehicle creative for the same audience cohort.
Per-store landing pages+
One landing page per dealership location with click-to-call, hours, directions, and inventory-search widget. Sub-three-second mobile load. Trade-in calculator and finance pre-qualification embedded.
Sold-vehicle CRM matchback+
DealerSocket, VinSolutions, or eLead CRM events piped to Google Ads and Meta as offline conversions. Smart Bidding optimized to sold-vehicle-revenue, not lead volume. Service-revenue stitched separately.
Platforms we run on
Google Ads
LSA
Meta
YouTube
GBP