You get Meta and Google campaigns tuned for high-ticket treatments, plus automated speed-to-lead follow up, so more inquiries turn into paid consults for injectables, skin, and body services instead of dead DMs and ghosted contact forms.
Per-treatment campaigns: Botox, fillers, body contouring, laser, IV hydration. Each gets its own keyword set, ad copy, and landing page. Generic “med spa near me” traffic gets fewer dollars than specific treatment intent.
Visual-first creative for visual-first treatments. Working inside Meta's beauty-vertical guidelines: testimonial UGC, treatment explainer Reels, before-and-after carousels where they're compliant.
Per-treatment LPs with treatment-specific FAQs, transparent pricing ranges, and a consult calendar embedded. No generic homepage funnel for high-consideration aesthetic decisions.
Site visitors who didn't book the consult get pulled back with social proof, financing options, and seasonal treatment promos. Klaviyo or HubSpot integration carries the long shopper cycle.
Cost per booked consult is the metric that pays the chairs. We track it by treatment, by location, by source. Show-rate gets weighted into the bidding logic. A no-show consult costs the chair, not just the click.
Booked consults, not research traffic. Treatment-specific funnels for Botox, fillers, body contouring, and aesthetic surgery.