MED SPAS & AESTHETIC CLINICS

Booked consults, not research traffic.

You get Meta and Google campaigns tuned for high-ticket treatments, plus automated speed-to-lead follow up, so more inquiries turn into paid consults for injectables, skin, and body services instead of dead DMs and ghosted contact forms.

THE MED SPA MEDIA STACK
01

Treatment-Specific Search

Per-treatment campaigns: Botox, fillers, body contouring, laser, IV hydration. Each gets its own keyword set, ad copy, and landing page. Generic “med spa near me” traffic gets fewer dollars than specific treatment intent.

02

Meta + Instagram

Visual-first creative for visual-first treatments. Working inside Meta's beauty-vertical guidelines: testimonial UGC, treatment explainer Reels, before-and-after carousels where they're compliant.

03

Treatment Landing Pages

Per-treatment LPs with treatment-specific FAQs, transparent pricing ranges, and a consult calendar embedded. No generic homepage funnel for high-consideration aesthetic decisions.

04

Retargeting + Email

Site visitors who didn't book the consult get pulled back with social proof, financing options, and seasonal treatment promos. Klaviyo or HubSpot integration carries the long shopper cycle.

HOW WE MEASURE

Booked consults, not form fills.

Cost per booked consult is the metric that pays the chairs. We track it by treatment, by location, by source. Show-rate gets weighted into the bidding logic. A no-show consult costs the chair, not just the click.

  • Treatment-value-weighted bidding (Botox vs body contouring CPA targets)
  • Show-rate tracking and reminder automation
  • Booking-funnel CRO: landing page → consult → confirmation
  • New-vs-returning patient segmentation
  • Per-location performance breakdown for multi-location operators
Med Spa Strategy

How we run paid media for med spas

Booked consults, not research traffic. Treatment-specific funnels for Botox, fillers, body contouring, and aesthetic surgery.

Treatment-specific search+
Each treatment line gets its own campaign, ad group, ads, and landing page. Botox, dysport, fillers, RF microneedling, body contouring, hair restoration each treated as separate funnels with separate value signals.
Meta and Instagram for high-consideration+
Before-and-after social proof, provider-led video, and treatment-room walkthroughs run as Spark and Partnership Ads. Compliant copy for HIPAA-adjacent claims and FDA-regulated devices.
Per-treatment landing pages+
One landing page per treatment with hero video, provider bio, FAQ, before-and-after gallery, and consult-booking widget. Mindbody, Vagaro, and PatientNow integrations for direct booking.
Retargeting and reactivation flows+
Past-consult-no-purchase audiences retargeted with treatment-specific creative. Lapsed-patient re-engagement via email plus retargeting for treatments on a six-month cycle.
Booked-consult attribution+
Booking-system events piped to Meta CAPI and Google Ads as offline conversions. CallRail tagged calls. Smart Bidding optimized to booked-consult, not form-fill.
Platforms we run on
Google Ads
Meta
Instagram
TikTok
GBP