ECOMMERCE ADVERTISING

Performance media for DTC ecommerce.

Ecommerce paid media has its own physics. AOV-weighted bidding, subscription LTV models, creator-led acquisition, Klaviyo-driven retargeting. We run all of it as one motion, not as four agencies bickering over attribution credit.

PMax + Advantage+ Shopping

Feed-driven acquisition with AOV-weighted bidding. Per-product CPA targets, not blanket account targets. Catalog hygiene as the foundation of feed performance.

Creator-Led Spark Ads

Whitelisted creator content for top-funnel prospecting. Cheaper CPMs than studio-produced ads with higher hook retention on the same audience.

TikTok Shop

In-platform commerce paid placements. Live shopping, affiliate seeding, and Spark Ads tied directly to TikTok Shop checkout.

Klaviyo Retargeting

Email + SMS + paid display tied to lifecycle stage. Welcome flows, abandoned-cart recovery, post-purchase upsell, and win-back, all running against the same customer record.

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Ecommerce Strategy

How we run paid media for ecommerce

PMax, Meta Advantage Plus Shopping, TikTok Shop, and creator-led acquisition. Klaviyo retention loops integrated.

Performance Max and Advantage Plus Shopping+

PMax campaigns split by margin tier and product velocity. Asset groups tightly themed. Brand exclusions enforced. Advantage Plus Shopping run with curated audience prompts and creator-content asset feeds.

Feed optimization+

Title structure, attribute completeness, and image quality enforced via DataFeedWatch or Feedonomics. Custom labels for promo, margin, and inventory level used as bidding levers.

Creator-led TikTok and Reels+

Pre-qualified creators briefed on DR scripting. Whitelisted as Spark Ads. TikTok Shop integrations for native checkout where applicable. Per-creator CPA reporting.

Retention loop integration+

Klaviyo flows triggered by acquisition source. Repeat-customer audiences excluded from prospecting. Subscription save-flow audiences for retention. Cohort-revenue stitched back to acquisition source.

Contribution-margin reporting+

Looker Studio dashboards reporting blended ROAS, MER, and contribution-margin per channel. Customer-acquisition cost reported alongside payback period and twelve-month LTV.

Platforms we run on

Google Ads