PERFORMANCE-FIRST LEGAL GROWTH

Turn ad clicks into signed, qualified cases.

You get tightly filtered search and paid social that strip out tire-kickers, feed your intake team real prospects, and track cost per signed case by channel, so every dollar moves you closer to predictable case volume at a CAC you can live with.

PERSONAL INJURY

Cost per signed case.

Accident-type segmentation: auto, slip-and-fall, work injury, premises
Settlement-value-weighted bidding
Click-to-call mobile LPs with attorney photo above the fold
Bilingual support where the metro requires it

FAMILY & ESTATE

Cost per qualified intake.

Matter-type segmentation: divorce, custody, estate planning, probate
Form-qualification logic by matter, urgency, jurisdiction
After-hours intake routing (Sat/Sun is highest intent, lowest staffing)
Retainer-conversion tracking, not just form fills

THE LEGAL MEDIA STACK

Google Search Ads

Aggressive search-term mining and negative-keyword discipline. Campaigns segmented by case type or matter type so every dollar matches against intent that actually retains.

Local Service Ads

Google Guaranteed verification, profile depth, and review-volume management. LSA charges per qualified lead, not per click. The most efficient legal lane when run with discipline.

Meta Retargeting

Site visitors and intake-form abandoners pulled back with case-type or matter-type creative. Retargeting CPA in legal typically beats new prospecting by 4 to 6×.

Click-to-Call Landing Pages

Sub-three-second mobile load. Per-practice-area pages (PI auto LP, divorce LP, estate planning LP), each with the right form fields and proof points for that intake.

HOW WE MEASURE

Retainer value, not lead volume.

Cost per signed case for PI. Cost per qualified intake for family and estate. We track both weekly by case type, by matter type, by metro, by ad source. Geographic exclusivity per metro on standard MSAs so we never run two firms against each other.

CallRail-to-CRM tracking on every form fill and phone call
Case-type and matter-type quality scoring
Search-term mining for high-intent matched-types
Negative keyword stack updated weekly
Geographic exclusivity per metro

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Law Firm Strategy

How we run paid media for law firms

Cost per signed case for PI. Cost per qualified intake for family and estate. The strategy Judi Media runs across legal verticals.

Channel mix by case type+

Google Ads and LSAs lead for PI. Google Ads plus Meta retargeting for family. Search-led plus YouTube proof for estate. Channel mix dictated by buyer urgency, not vendor relationships.

Negative-keyword discipline+

Free-legal-advice queries, do-it-yourself searches, and competitor brand-defense terms managed weekly. Negative-keyword lists shared across campaigns to prevent budget leak.

Click-to-call landing pages+

Sub-three-second mobile load. One-tap dial buttons. Brief intake form for after-hours leads. CallRail or CallTrackingMetrics tagged calls piped to CRM with source attribution.

Intake-to-CRM offline conversions+

Signed case and qualified intake events pushed back to Google Ads and Meta as offline conversions. Smart Bidding optimized to actual closed cases, not raw lead count.

Compliance and bar rules+

State bar advertising rules built into copy review. Disclaimers, results-not-guaranteed language, and reviewable-attorney attestations baked into every variant. Co-counsel and referral-fee disclosures where applicable.

Platforms we run on

Google Ads

LSA