Google Ads
GA4
GTM
Looker
Google Ads
GA4
GTM
Looker
Search
PMax
Smart Bidding
Negatives
Search
PMax
Smart Bidding
Negatives
/google ads management

Turn Google clicks into paying customers.

You get search and PMax rebuilt from the query up, so every dollar chases high-intent traffic, revenue-weighted bidding, and clean conversion data that actually matches your pipeline.

LSA
Search Console
GBP
Zapier
LSA
Search Console
GBP
Zapier
Value-based bidding
Customer match
Search-term audits
Offline conversions
Value-based bidding
Customer match
Search-term audits
Offline conversions
Capabilities

How we run Google Ads

The five pillars every Judi Media Google Ads engagement runs on. Built for intent that closes, not vanity click volume.

Search and PMax architecture+
Campaigns segmented by service, urgency, and geography. PMax used as feed-driven amplifier with brand exclusions and explicit asset groups, not a lazy catch-all. Negative-keyword discipline maintained weekly from real search-term reports.
Conversion tracking and the GTM stack+
GA4, Google Tag Manager, and offline-conversion imports rebuilt from scratch. Enhanced conversions for value-based bidding. Cross-domain tracking, consent mode v2, and CRM-tied event audits before any spend optimization.
Audience and bidding strategy+
Customer-list match audiences fed back as value signals. Tiered bidding by segment value. Smart Bidding shifted to value-based once data quality clears the threshold. Manual fallback strategies for thin-data verticals.
Creative and ad copy+
RSA assets written to compete on intent, not adjective stacking. Sitelinks, callouts, and structured snippets refreshed monthly. Landing page CTAs and ad copy synced as paired tests.
Reporting and cadence+
Looker Studio dashboards with the metrics that move pipeline. Weekly Loom walkthrough on what changed and why. Monthly review tying spend to revenue, not just conversions.
Platforms we run on
Google Ads
GA4
GTM
Looker Studio
Search Console