Meta, TikTok, Snapchat, YouTube. Run by a Meta Certified operator.
Paid social is two jobs in one: media buying and creative strategy. We hold both Meta certifications because performance is one continuous loop. Bid signals tell us which creative concepts to scale, and creative DNA shapes which audiences to retarget.
01
Meta Ads
Facebook + Instagram with CAPI server-side tracking, attribution-window selection, audience architecture, and lookalike modeling.
02
TikTok Ads
Spark Ads, vertical-native creative, hashtag-targeted reach. We treat TikTok creative as platform-native, not as Meta with subtitles.
03
Snapchat Ads
Spotlight, Stories, AR Lenses. Reaches a younger demo than Meta, with creator-led content carrying the same DR principles into vertical short-form.
04
YouTube Ads
TrueView, in-stream, and YouTube Shorts ads. Long-form video for high-consideration claims; Shorts for retargeting and prospecting at scale.
Meta, TikTok, Snapchat, and YouTube run as one connected system. Five pillars Judi Media uses on every paid-social engagement.
Cross-platform attribution+
CAPI plus TikTok Events API plus Snap Conversions API streamed server-side via GTM Server. Deduplication across pixel and CAPI on every platform. Cross-channel last-touch and incrementality views in Looker Studio.
Creative testing cadence+
Three-to-five hooks tested weekly per platform. Concept-level testing budget separate from scaling budget. Winners get re-edited platform-native, not just resized.
Audience layering+
CRM lookalikes plus Advantage+ Audience tested in parallel. Custom audiences from owned video, engagement, and pixel events bucketed by intent depth. Customer-list audiences refreshed every fourteen days.
Whitelisted creator content+
Pre-qualified creators briefed on DR scripting frameworks. Whitelisted as Spark Ads on TikTok and Partnership Ads on Meta. CPA reporting per creator and per concept.
Reporting and weekly cadence+
Looker Studio dashboards refreshed daily. Loom walkthrough every Friday on what changed and why. Monthly review tying spend to revenue cohorts, not just blended ROAS.
