META ADS

Meta campaigns that lower your CAC.

You get Facebook and Instagram built on clean structure, compliant creative, and disciplined testing so the algorithm can find more of your best buyers for less.

01

CAPI Server-Side Tracking

Conversions API installed and audited on a 90-day cadence. Hashed user data, deduplicated events, full parameter completeness so EMQ scores stay above 8.

02

Audience Architecture

Cold + warm + hot audience stack. Lookalikes built off CRM-fed customer values, not just past purchasers. Interest layering tested, not assumed.

03

Creative Testing Cadence

Weekly variant launches with hook taxonomies (PAS, AIDA, BAB, HSO). Decision logs on which creative concepts scale, which rotate, which retire.

04

Value-Based Bidding

CRM-fed conversion values, not lead-volume goals. POAS layered onto ROAS for any account with margin data. Meta optimizes for revenue, not form fills.

META CERTIFIED · TWICE

Both Meta Company certifications. Held under one operator.

We are recognized by Meta as having digital expertise in
Media. Certified employees are proven to demonstrate
increased knowledge, build effective campaigns, and deliver
higher quality work.

Capabilities

How we run Meta Ads

Run by a Meta Certified Media Buying Professional. The five pillars every Meta engagement is built on.

CAPI and server-side tracking+
Conversions API server-side via Stape, Google Tag Manager Server, or direct integration. Event-match-quality scored above 8.0 before optimization. Full deduplication between browser pixel and CAPI. iOS 17 and consent-mode v2 ready.
Value-based bidding architecture+
CRM-tied conversion values streamed back to Meta. Lifetime-value cohorts fed as custom audiences. Bidding migrated to value-based once data integrity clears the threshold.
Audience architecture+
Customer-list lookalikes layered with stacked interest seeds. Engagement, video-view, and pixel-event retargeting bucketed by intent depth. Advantage+ Audience used as the test condition, not the default.
Weekly creative testing+
Three-to-five concept variants tested weekly under structured ABO + CBO frameworks. Hook, body, and CTA isolated as discrete variables. Winners scaled into Advantage+ Shopping or Sales as performance proves out.
Spark Ads and creator-led acquisition+
Whitelisted creator content amplified via Partnership Ads and Spark integrations. Pre-qualified creators briefed on DR frameworks, scripts, and landing flows. Bi-weekly per-creator CPA reporting.
Platforms we run on
Meta Ads
Facebook
Instagram
WhatsApp
GTM Server