CREATOR-LED PAID SOCIAL

Turn rising CAC into profitable DTC scale.

You get creator-led ads engineered to beat fatigue, drop blended CAC, and push more first-time buyers into profitable repeat cycles. I script, test, and whitelist Spark and Partnership Ads so paid social becomes your most predictable growth channel again.

CREATOR PROGRAM

Casting + scripting.

Pre-qualified shortlist (10 creators per program)
ICP-matched audience demographics + engagement
Brand-fit and prior-performance vetting
DR-framework scripts (PAS, AIDA, BAB, HSO)
Per-creator concept rotation

PAID WHITELISTING

Media buying side.

Spark Ads on TikTok
Partnership Ads on Meta (Facebook + Instagram)
Snapchat Spotlight and Stories Ads
Bi-weekly CPA / CTR / VTR reporting per creator + concept
Creator retention, contracts, scaling logic

VERTICALS WE RUN

Wellness & Supplements

Education-led creative. Claims compliance critical (FTC + Meta beauty-vertical guardrails). Subscription LTV models change the CPA target ceiling.

Beauty & Skincare

Visual-first vertical. Creator UGC outperforms studio creative reliably. Before-and-after content runs inside Meta's beauty-vertical compliance framework.

Fitness & Recovery

Demonstration-heavy creative. Athlete and trainer creators own the category. Testimonial UGC matched to specific outcome promises.

Consumer Apps

Install-event optimization. SKAdNetwork attribution windows. Creator content shot vertically and natively for in-feed paid placements.

HOW WE MEASURE

Blended CPA scales. Per-creator CPA informs casting.

Blended CPA tells us the program works. Per-creator and per-concept CPA tells us which creators get scaled budget and which concepts get rotated to fresh creative. Bi-weekly reporting with creator-level decisions.

Blended CPA against blended ROAS goal
Per-creator + per-concept CPA
3-second and 15-second hook retention rates
Whitelist-paid CTR vs organic CTR delta
Cost-per-creator-program (production + spend bundled)

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DTC Brand Strategy

How we run paid media for DTC brands

Pre-qualified creators. Spark Ads. CAPI server-side. Retention loops integrated. Strategy for wellness, beauty, fitness, and supplements brands.

Creator-led acquisition+

Pre-qualified creators briefed on DR scripting frameworks. Whitelisted as Spark Ads on TikTok and Partnership Ads on Meta. Bi-weekly per-creator CPA reporting and concept-level iteration.

CAPI and server-side tracking+

GTM Server build-outs. Conversions API plus TikTok Events API plus Snap Conversions API streamed server-side. Event-match-quality scored above eight before scaling. iOS 17 and consent-mode v2 ready.

Value-based bidding and LTV cohorts+

CRM and Shopify LTV cohorts streamed back as conversion values. Customer-list lookalikes refreshed every fourteen days. Bidding migrated to value-based once data integrity clears the threshold.

Retention loop integration+

Klaviyo and Postscript flows triggered from acquisition source for cohort matchback. Repeat-customer audiences excluded from acquisition spend. Subscription save-flow audiences segmented for retention re-engagement.

Reporting tied to contribution margin+

Looker Studio dashboards reporting blended ROAS, MER, and contribution-margin per channel. Creative-test win rates surfaced weekly to inform shooting cadence. Customer-acquisition cost reported alongside payback period.

Platforms we run on