LOCAL SERVICE LEADFLOW

Fill your schedule, not your spam folder.

Most agencies hand you a CSV of phone numbers and call it a win. We don't. A lead in the door is worth nothing until it's answered in 30 seconds, qualified inside 90, dispatched the same day, and tracked all the way to invoice. We run the media and we wire the pipeline that converts it.

LEAD GENERATION

The media side.

  • Google Search Ads, segmented by HVAC / plumbing / roofing / electrical / landscaping
  • Local Service Ads with Google Guaranteed verification
  • Meta Ads for after-hours and seasonal demand pushes
  • Click-to-call landing pages, sub-3s mobile, phone above the fold
PIPELINE & CONVERSION

The operations side.

  • Speed-to-lead automation: sub-60-second response triggers
  • CallRail + CRM wiring (every call routed, scored, attributed)
  • Dispatch software integration (ServiceTitan, Housecall Pro, Jobber)
  • Booked-job vs sold-job tracking back to ad source
  • Win-back campaigns for unresponsive leads
  • Post-job review-request automation
VERTICALS WE RUN
01

HVAC

Heat, cool, maintenance. Seasonal demand pacing. Emergency-call premium hours. Repair-vs-replace bidding split for AOV optimization.

02

Plumbing

Emergency plumbing has its own auction: different keywords, different intent, different conversion logic. We run it as a separate lane from scheduled work.

03

Roofing

Storm-driven demand spikes need ad-budget elasticity overnight. Scheduled-replacement work runs steady-state alongside.

04

Electrical & Landscaping

Panel upgrades vs service calls; recurring landscape contracts vs project-based installs. Each is its own conversion logic.

HOW WE MEASURE

Booked jobs. Closed jobs. Tracked back to the dollar.

Cost per booked job is the entry-level number. Cost per closed job, with margin attribution, is what actually pays you. We wire your ad accounts to your dispatch software so we know which campaign produced which invoice, and we bid against profit, not against form fills.

  • Cost per booked job, by vertical and ZIP
  • Lead-to-job close rate
  • Job revenue tracked back to ad source
  • Speed-to-lead average across day-parts
  • Per-ZIP performance for budget allocation
  • Seasonal pacing per vertical
Home Services Strategy

How we run paid media for home services

You get exclusive, high-intent calls and form fills from homeowners ready to book, then a speed-to-lead pipeline that replies in minutes, not hours, so more quotes turn into jobs and fewer trucks sit idle.

LSA-first lead architecture+
Google Local Service Ads as the primary lead engine for emergency and same-day services. Google Ads as the secondary fill. Meta retargeting plus Nextdoor for branded reinforcement.
Service-line plus seasonal campaigns+
Each service line gets its own campaign. Cooling versus heating split. Roof repair versus replacement separated. Seasonal modifiers and storm-response budget shifts built into pacing rules.
Click-to-call landing pages+
Sub-three-second mobile load. One-tap dial buttons above the fold. Emergency-service variants with twenty-four-seven messaging. CallRail or CallTrackingMetrics tagged calls.
Speed-to-lead automation+
Sub-five-minute dial routing via ServiceTitan, Housecall Pro, or Jobber webhooks. After-hours fallback to answering service or SMS auto-reply. Speed-to-lead is the largest lever on close-rate.
Booked-job revenue attribution+
CRM closed-job revenue piped back to Google Ads and Meta as offline conversions. Smart Bidding optimized to job-revenue, not lead count. Looker Studio dashboards by service-line.
Platforms we run on
LSA
Google Ads
Meta
GBP
Zapier / CRM