GOOGLE LOCAL SERVICE ADS

Pay per qualified lead. Skip the click-cost arms race.

LSA is the most efficient lead source for local service businesses when set up right. Verification, profile depth, review velocity, and dispute discipline decide whether your CPL is $40 or $400. We run the program end-to-end.

01

Verification

Google Guaranteed badge work. License upload, insurance documentation, background-check coordination. We run the paperwork so you don't.

02

Profile Build

Services, hours, photos, FAQs, license info. Profile depth correlates directly with lead delivery in LSA's distribution algorithm.

03

Review Pipeline

Post-job review-request automation. Response SOP for new and old reviews. Review velocity is the second most important LSA performance lever after profile completeness.

04

Dispute Workflow

Every bad-fit lead reviewed and disputed within 48 hours. Most LSA accounts leave 10–20% of charges on the table by skipping disputes.

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Capabilities

How we run Local Service Ads

Pay per qualified lead, not per click. The five pillars Judi Media uses to win the LSA pack and dispute the bad leads.

Google Guaranteed verification and profile depth+
Background checks, license proofs, insurance, and service-area mapping completed end-to-end. Every category, every service, every photo and bio asset filled in. Profile completeness is a ranking signal nobody talks about.
Review velocity and response cadence+
Review-request automations triggered post-job. Owner responses on every review under 48 hours. Reply playbooks for negative reviews that protect rank without inviting Yelp-style retaliation.
Lead dispute discipline+
Every lead reviewed within seven days. Spam, miscategorized service, out-of-area, and unanswered-due-to-no-voicemail disputes filed with Google. Recovered spend goes back into your monthly LSA pool.
Bid strategy and budget pacing+
Maximize Leads vs Maximize Booked Leads tested per category. Daily budget caps reset based on closed-rate from CRM. Pause windows used during low-intent hours to protect cost-per-job.
Reporting tied to revenue+
Looker Studio dashboard tying LSA leads to closed-job revenue from your CRM. Cost-per-booked-job, cost-per-revenue-dollar, and category-level ROAS, not just lead count.
Platforms we run on
Google LSA
Business Profile
Google Ads
Looker Studio
Zapier / CRM
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Services
Horizon
A dramatic microsite for Hozin’s immersive exhibit, fusing 3D scans, behind‑the‑scenes clips, and timed ticketing to extend the gallery beyond walls.
Lumix
A curated photography hub for Lumix, designed for calm focus—full‑bleed galleries, ambient transitions, and a frictionless print store built for fans.
Strive
A modular portfolio for Striv that balances strategy and craft—case studies with data, motion-rich UI, and an elegant CMS to keep momentum visible.
Industries
Unleash
A refined portfolio for Unleash, highlighting texture and light with guided walkthroughs, case-study layers, and effortless contact for new leads.
Horizon
A dramatic microsite for Hozin’s immersive exhibit, fusing 3D scans, behind‑the‑scenes clips, and timed ticketing to extend the gallery beyond walls.
Halor
A serene, ingredient‑led experience for Halor’s plant-based skincare, blending soft typography, ritual guides, and micro‑video to inform, delight, and convert.
Insights
Horizon
A dramatic microsite for Hozin’s immersive exhibit, fusing 3D scans, behind‑the‑scenes clips, and timed ticketing to extend the gallery beyond walls.
Sonicx
An immersive product story for Sonix headphones, with interactive sound demos, real‑time NC simulation, and streamlined purchase flows engineered for trust.
Velixy
An adrenaline-charged launch for Velix’s flagship EV, pairing 360° product views, performance stats, and bold art direction to translate speed into screen.
About
Meta CAPI server-side tracking
Meta CAPI Server-Side Tracking: The 90-Day Hygiene Check
6 Minutes Read
Homepage funnel critique
Why One Homepage Funnel Is Killing Your Paid Program
6 Minutes Read
Speed-to-lead pipeline
Speed-to-Lead for Home Services: The Sub-60-Second Response
6 Minutes Read
Book a Free Audit
Book a Free Audit