Influencer Marketing
You get campaigns split by service economics, so Invisalign, implants, cosmetic, and general all run on their own targets, tracking cost per start and lifetime value instead of blended voodoo, and your budget finally flows to the most profitable procedures.
LSA-led for new patient acquisition. Google Search captures intent for emergency, hygiene, and family-dentistry searches. Recall and retention live with email, not paid.
Long shopper cycle, visual-first treatments. Meta and Instagram lead, retargeted with consult-booking incentive. Per-treatment landing pages with before-and-after where compliant.
High-AOV, high-consideration. Search-led with educational content. Financing-prominent landing pages and consult-to-treatment-plan tracking.
Per-location budget allocation, per-location landing pages, central rollup reporting. Flagships don't subsidize new acquisitions, and new acquisitions don't drag flagship CPA.
Cost per booked consult is the entry-level number. Cost per accepted treatment plan is what builds the practice. We segment both by service line so a $200 cleaning and a $20,000 implant don't share the same CPA target.
Invisalign, implants, cosmetic, and general dentistry run as separate funnels. Booked consults by service line and plan-acceptance tracking by procedure.
