LINKEDIN ADS

Put your message in front of exact buyers.

You use LinkedIn's firmographic data and ABM targeting so every impression chases named accounts, real decision-makers, and sales-qualified opportunities, not vanity clicks.

01

ABM Targeting

Matched audience uploads, named-account targeting lists, and lookalikes built off your existing closed-won pipeline. Reach the buyers your sales team is already chasing.

02

Conversation Ads

Inbox-style placements with branching qualification flows. The buyer chooses their interest path, you get the qualified lead, sales gets context before the first call.

03

Lead Gen Forms

Native form fills with prefilled LinkedIn profile data. Friction drops, completion rates rise, and the captured fields feed straight into HubSpot or Salesforce.

04

Audience Layering

Title + seniority + company size + industry + skills, stacked into tight ICP definitions. The platform's targeting is its product. We use it as designed.

Capabilities

How we run LinkedIn Ads

B2B paid programs that drive pipeline, not vanity impressions. The five pillars Judi Media runs on every LinkedIn engagement.

Account-based targeting and matched audiences+
Target-account lists synced from CRM. Job-function plus seniority layered with company-attribute filters. Matched-audience retargeting from CRM contacts and website visits with thirty-six-month lookbacks.
Lead Gen Forms and conversation ads+
Native LinkedIn Lead Gen Forms with hidden CRM fields and routing rules. Conversation Ads for sales-led outbound. Document Ads for gated assets without sending traffic off-platform.
Conversion tracking and offline match+
Insight Tag, conversion API integration, and offline-conversion uploads from CRM. SQL, opp, and closed-won events fed back to LinkedIn for value optimization.
Creative and message architecture+
Pain-led single-image, carousel, and thought-leader-ad rotations. Creative tested by buyer persona, not by industry. Sponsored content amplified through founder and exec accounts via Thought Leader Ads.
Pipeline reporting and sales hand-off+
Looker Studio dashboards tying LinkedIn touchpoints to pipeline-velocity, win-rate, and ACV by source. SDR enablement notes for every inbound generated from a LinkedIn campaign.
Platforms we run on
LinkedIn Ads
HubSpot
Salesforce
Looker Studio
Zapier