MULTI-LOCATION OPERATORS

Geo-orchestration for franchises and multi-clinic groups.

One brand, twelve locations, twelve different markets. Most agencies run one campaign for everyone and call it national. We run a master architecture with per-location budgets, geo-fenced creative, and location-level reporting. A flagship doesn't subsidize the new market and the new market doesn't drag down the flagship.

THE MULTI-LOCATION ARCHITECTURE

Master Campaign Architecture

Per-location budgets cascading from a central spend governance model. Each location gets its share, gets its own goals, reports its own results.

Geo-Fenced Creative

Location-specific copy, imagery, and offers. Same brand voice, different proof points per market.

Per-Location Landing Pages

Click-to-call, directions, location-specific reviews, location-specific staff. One LP per location, no shared homepage funnel.

Cross-Location Test Sharing

A creative that wins in market A gets rolled out to B-Z. The master architecture lets winning concepts cascade fast.

HOW WE MEASURE

Per-location CPA, normalized for market size.

A flagship in NYC and a new opening in Boise can't share the same CPA target. We normalize for market size, competition density, and demand seasonality, then bid against a market-adjusted goal per location.

Per-location CPA, market-size normalized
Roll-up performance against national goals
Flagship-to-new-market budget pacing
Per-location LTV (where CRM data exists)
Cross-location creative-test win rate

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Multi-Location Strategy

How we run paid media for multi-location operators

Geo-orchestration for franchises and multi-clinic groups. Per-location budgets, location-level reporting, and cross-location creative sharing.

Per-location campaign architecture+

Each location runs its own geo-targeted campaigns under a parent account structure. Naming conventions standardized for cross-location reporting. Service-area exclusions prevent inter-location cannibalization.

Budget allocation and pacing+

Budgets allocated by location-level revenue, capacity, and growth phase. Mature locations defended. Ramp-stage locations get acquisition budget. Closed or underperforming locations identified within thirty days.

Location-level reporting+

Looker Studio rollups by location, region, and brand. Per-location cost-per-lead, cost-per-booked-job, and revenue ROAS. GM-level dashboards built so location operators can self-serve.

Creative test sharing+

Winning creative tested at one location rolled to peer locations with regional adjustments. Loser concepts retired centrally. Creative library shared across the network with version control.

Centralized GBP and review management+

Google Business Profile administration centralized. Review-velocity automations and response cadence standardized. Citation and listing accuracy maintained via BrightLocal or Yext.

Platforms we run on

Google Ads

LSA